How to make your LinkedIn profile more attractive to the hiring manager or HR
Display a professional photo
A professional headshot can make a significant impression on hiring managers and HR professionals. Opt for a formal photo in business attire to convey a sense of professionalism and dedication to your career. A well-chosen profile picture can help you stand out from the competition and create a positive first impression.
Write an attractive LinkedIn headline and summary
To pique the interest of hiring managers and HR professionals, incorporate compelling keywords into your headline and summary. Your headline can be creatively worded, such as “Digital Media Maestro Specializing in Facebook and TikTok Marketing” or “Digital Data Analyst Proficient in SEO and Google Analytics.”
In the summary section, clearly outline your current job title, industry, and desired career path. Highlight your previous accomplishments and key skills, such as “Successfully increased customer acquisition by percentage or Demonstrated exceptional communication and client management abilities.
By following these guidelines, you’ll create a professional and engaging profile that effectively showcases your qualifications and expertise.
Include more keywords as possible
To increase your visibility to recruiters and hiring managers, strategically incorporate keywords related to your target job into your profile. Analyse three to five job descriptions for your desired role and identify key terms to include in your headline and about section.
For example, if you’re seeking a digital marketing position, relevant keywords might include “social media,” “Photoshop,” “Canva,” and “content creation.” By effectively using keywords, you’ll enhance your profile’s discoverability and improve your chances of securing your dream job.
Include skills and expertise that is relevant to your job or industry
To impress hiring managers and HR professionals, showcase your skills and expertise in a detailed and impactful manner. Avoid overly general or broad statements and instead provide concrete examples of your accomplishments. For instance, instead of simply saying you have experience in sales and marketing, highlight how you “successfully increased sales by 30% through the implementation of an innovative marketing strategy.” By providing specific details, you’ll effectively demonstrate your qualifications and value to potential employers.
Enrich your LinkedIn profile
Job seekers can add more information in their LinkedIn profile such as the skills, licenses, recommendations, honor & rewards and so on to make the profile more attractive. The information can be relevant to the field and job that the job seeker is finding or currently working such as ACCA license for accounting jobs, soft or hard skills such as knowledge in using Canva or Photoshop.
Stay active in LinkedIn
Build more connections in LinkedIn such as follow some professionals or join communities or LinkedIn groups that is related to your field/ industry, you may post some articles to share knowledge about your industry and like or comment other people’s post. This can show that you are professional in your field, and you are active in expanding your knowledge and expertise which may become an advantage. Stay active in LinkedIn also can let the hiring managers or HR spot you easily.
